Brand Survey


It is essential to incorporate, at the very least, a modified version of these 21 questions into your survey. Whenever feasible, make sure to utilize rating scales, multiple-choice options, or open fields for responses to effectively assess satisfaction levels across various areas. This comprehensive approach will yield valuable data and insights from survey participants.

Leadership support

    1. How would you rate senior leadership?
    2. How good is your manager at recognizing your   contributions at work?
    3. How comfortable do you feel providing upward    feedback?
    4. Does your manager set clear goals?

Company communication and brand perception

    5. How transparent is management in communicating company performance?
    6. How would you rate the companys communication with employees?
    7. How would you rate the companys communication with clients/the public?

Alignment to the company mission

    8. Are you proud to work for this company?
    9. What do you believe is this companys primary purpose?
    10. If you were to quit tomorrow, what would be your reason for leaving?

Process improvement

    11. Name three (or more) processes we could improve.

Overall company culture

    12. Describe our company culture in one word.
    13. How would you rate your work-life balance?
    14. Does your manager provide the support you need to advance your career?
    15. Does your manager provide the resources you need to perform your job well?
    16. How connected do you feel to your co-workers?
    17. How challenging is your work?
    18. How satisfying is your work?

Likelihood of recommending the company, staying or leaving

    19. How likely are you to refer a friend to work here?
    20. How long do you see yourself staying with this company?

Employer branding (EB) refers to the strategic management of the employer brand throughout various processes that directly impact employees experiences and perceptions of the brand. The success of EB initiatives relies on implementing actions that prioritize and enhance the quality of:

•    Employee experience in the organization

•    talent retention and

•    Brand disclosure

What is an employer brand?

The concept of employer branding encompasses the companys reputation as an employer, not only among its existing employees but also among all its key stakeholders, including active and passive job candidates, customers, consumers, suppliers, and more. Creating a strong employer brand entails thoughtful consideration of the companys image, identity, and culture. This process involves examining internal dynamics and fostering positive relationships within the organization to ensure a thriving and harmonious work environment.

How does the search work?

We recommend aligning the application frequency of the instrument with the organizations strategic planning frequency. The suitable interval may differ based on factors such as the business model, management maturity, and external environment volatility, allowing no fixed rules to be followed. Nevertheless, we find that a 6-month interval is advisable for two main reasons:

•    While the plan undergoes biannual, annual, or half-yearly reviews, employer brand management remains a relatively new focus in organizations.

•    The employer brand strategy aligns with the overall macro strategy of the business, and within this timeframe, any necessary adjustments to the organizations trajectory can be monitored and implemented.

In todays competitive landscape, understanding customer perceptions and preferences is crucial for building a successful brand. Brand surveys offer valuable insights into consumer sentiment, helping businesses make informed decisions and shape their strategies. These surveys enable companies to gauge brand awareness, customer satisfaction, and market positioning, fostering growth and success.

Unveiling Consumer Insights:

Brand surveys provide a platform for customers to express their opinions, perceptions, and experiences with a brand. By collecting and analyzing survey data, businesses gain valuable insights into consumer preferences, emerging trends, and areas for improvement, allowing them to tailor their offerings to better meet customer needs.

Driving Strategic Decision-making:

The data obtained from brand surveys plays a pivotal role in driving strategic decision-making. Companies can identify strengths, weaknesses, and opportunities in their brand positioning, product development, and marketing strategies. These insights enable businesses to make data-driven decisions that resonate with their target audience and drive business growth.

Enhancing Customer Engagement and Loyalty:

Brand surveys create opportunities for businesses to engage with their customers, making them feel heard and valued. By actively seeking feedback, companies can demonstrate their commitment to improving customer experiences, fostering loyalty, and building long-lasting relationships.

Partnering with Survey Experts:

Collaborating with experienced survey experts ensures the accuracy and effectiveness of brand surveys. These experts employ proper survey methodologies, analysis techniques, and data interpretation, delivering actionable insights that drive business success.


Brand surveys are invaluable tools for businesses seeking to understand their customers, enhance brand strategies, and drive growth. By leveraging the power of brand surveys, companies can uncover consumer insights, make informed decisions, and build strong connections with their target audience, ultimately leading to sustained success in the marketplace.