What is the Employer Branding survey?

The success of EB initiatives relies on implementing actions that prioritize and enhance the quality of:

•    Employee experience in the organization
•    talent retention and
•    Brand disclosure

The concept of employer branding encompasses the company's reputation as an employer, not only among its existing employees but also among all its key stakeholders, including active and passive job candidates, customers, consumers, suppliers, and more. Creating a strong employer brand entails thoughtful consideration of the company's image, identity, and culture. This process involves examining internal dynamics and fostering positive relationships within the organization to ensure a thriving and harmonious work environment.

We recommend aligning the application frequency of the instrument with the organization's strategic planning frequency. The suitable interval may differ based on factors such as the business model, management maturity, and external environment volatility, allowing no fixed rules to be followed. Nevertheless, we find that a 6-month interval is advisable for two main reasons:

•    While the plan undergoes biannual, annual, or half-yearly reviews, employer brand management remains a relatively new focus in organizations.

•    The employer brand strategy aligns with the overall macro strategy of the business, and within this time frame, any necessary adjustments to the organization's trajectory can be monitored and implemented.


For more information on employer branding survey please contact us at 4SL background Check Pvt. Ltd.